Powered by HoloLabs AI

Bring Your Fans
Closer Than
Ever.

AI-powered digital athletes and full-scale holograms transforming fan engagement — from screens to stadiums.

Explore Experiences
24/7 Fan Engagement
In-Venue Holograms
Revenue Driven
Notre Dame Jordan
Live AI

Jordan · Notre Dame

MSU Sparty
Live AI

Sparty · Michigan State

Michigan Bryce
Live AI

Bryce · Michigan

Built for Modern Athletic DepartmentsDesigned to Increase Fan Engagement and RevenueThe Future of Sports ExperiencesBuilt for Modern Athletic DepartmentsDesigned to Increase Fan Engagement and RevenueThe Future of Sports ExperiencesBuilt for Modern Athletic DepartmentsDesigned to Increase Fan Engagement and RevenueThe Future of Sports ExperiencesBuilt for Modern Athletic DepartmentsDesigned to Increase Fan Engagement and RevenueThe Future of Sports Experiences
Interactive AI Guides

Experience AI Athletics Guides

School-specific digital athletes powered by conversational AI. Each guide knows their school's legacy, culture, and fan experience.

Jordan — Notre Dame
Notre Dame
Online

Jordan

Notre Dame Fighting Irish Guide

Confident, tradition-driven, and deeply rooted in Notre Dame's storied football legacy.

Football legacy & game day traditions
Campus culture & recruiting stories
Ticket info & fan experience guidance
Sparty — Michigan State
Michigan State
Online

Sparty

Michigan State Spartans Guide

Energetic, competitive, and fiercely modern — embodying the relentless spirit of MSU athletics.

Football & basketball fan culture
Spartan game day & stadium experience
MSU traditions & rivalry history
Bryce — University of Michigan
Michigan
Online

Bryce

University of Michigan Wolverines Guide

Confident, proud, and deeply connected to Michigan tradition — Bryce brings the Big House experience to every fan.

Michigan Stadium fan experience
Wolverines football & basketball
Ann Arbor campus & traditions
Signature Experience

Meet the 6'2" Hologram Experience

Bring digital athletes into the real world.

Notre Dame Hologram
6'2" Hologram

Notre Dame

Fighting Irish · In-Venue Unit

Michigan State Hologram
6'2" Hologram

Michigan State

Spartans · In-Venue Unit

Michigan Hologram
6'2" Hologram

Michigan

Wolverines · In-Venue Unit

Unforgettable Moments

Creates lasting memories that fans share and return for

Drives Revenue

Merchandise and ticket sales through interactive engagement

Works Everywhere

Complements mobile AI guides for a unified fan journey

One Platform. Every Touchpoint.

Fans can interact anywhere — online or in the stadium. One unified AI platform powers every experience.

Mobile / Web AI Guide

Fans access their school's digital athlete from any device, any time. 24/7 engagement beyond game day.

In-Person Hologram

Full-scale 6'2" hologram units deployed at stadium entrances, concourses, and fan zones.

Unified Fan Journey

The same AI persona connects across every touchpoint — consistent, branded, and always on.

Built to Drive Results

Every interaction is an opportunity to engage, convert, and grow.

↑ 340%

Fan Engagement

↑ 28%

Merchandise Sales

↑ 19%

Ticket Conversions

↑ 5x

Social Sharing

Always On

24/7 Fan Access

How It Works

Three steps to transform your fan experience.

01

Deploy Digital Athlete Guides

Launch school-specific AI guides on web and mobile. Your digital athlete is live and ready to engage fans 24/7 from day one.

02

Install Hologram Units

Our team installs 6'2" full-scale hologram units at your venue. Stadium entrances, concourses, and fan zones come alive.

03

Engage Fans Everywhere

Watch engagement metrics soar as fans interact across every touchpoint — from their phones to the stadium floor.

Redefine the Fan Experience.

From screens to stadiums — bring your fans closer than ever.

Let's Build the Future of Your Fan Experience

Tell us about your program and we'll show you exactly how AI Athletics Guides can transform your fan engagement.